Why Search Engine Marketing is a Good strategy

There are many marketing strategies including networking, TV advertising and search engine marketing today I’m going to explain why search engine marketing is the best one.

• Google continues to make money.

If you ask yourself a question why Google shares price was above $700 and it continue to make money then you will probably think it is a highly successful business. The success of Google confirms the need for search engine marketing since the advertisers are receiving high return on investment. If the advertisers did not receive good response from advertising on Google then they will simply stop advertising and Google will loss business.

• Growth of the internet including mobile internet

Internet is growing very fast with billion of pages every year and rising. The internet is easily accessed and it is affordable. Today most of the mobile phones are fitted internet access, which makes it more popular and wider usage of the internet. The growth of the internet urges the business community to take a slice of the market share otherwise you will miss out on a big opportunity.

• TV networks are struggling due to low advertising volume

It is no mystery that TV networks are struggling with their business due to lack of advertising and low revenues. This was cost by the sharp fall of the interest in watching TV as most of the people these days are sticking to the internet and watching their favorite program on the internet. Also People are busy on social networking sites such as Facebook, Twitter and more. In general people are using the internet even for their work, social life, training and developments and more.

• Book advertising such as Yellow Pages book is now an online site.

Today book advertising such as Yellow Pages have shifted their focus to online and they use Google to increase their website traffic via organic and paid adverting. I have many times seen their ad on Google, Yahoo and Bing. Simply not many people are using the good old book any more. If you look at this book over the last ten years you will see that this book is becoming smaller and smaller due to lack of advertising. I have listed my business on this book and I have not received any enquiry from this source yet.

• Yellow page website and the book contain smaller amount information about your business.

The yellow page website and the yellow page book contain small amount of information about your business unless you pay excess amount of fees to add more information about your business. Therefore the visitors of Yellow Pages website click on website link to read more about the business in order to establish credibility. Therefore visitors will use Google or yahoo directly and search for the business that they look and read more information such as testimonial, review, cost and capabilities. Your website can contain information

• Search Engine traffic is from legitimate visitors

What drive the growth of business is simply demands and the more demand the more you sell. The search engine traffic is from qualified visitors who genuinely looking for products or services. Your website will be available on demand 24/7 globally. Therefore there is a demand on your business and the search engine will supply this demand.

I finally say that search engine marketing is very important due to supply and demand and the change in human habits.

By Sargon Odisho
Principal of Search Engine Pro