Search Engine Marketing – Google Paid Search Engine Marketing

There are many type of search engine marketing in this section I will discuss Google paid search marketing - PPC – Pay Per Click

This is the most common type of search engine marketing and widely known. For marketing purpose and products naming different search engine call it differently i.e. Google call it adwords. The ad normally appears as a sponsored links on the search result. The ad will appear on the top of search result or on the right sites labeled as sponsored links. The ad may contain main keywords with small description below it.

Campaign settings:

This section control the setting of your ad such as General (Campaign #1), Locations and languages, Networks and devices, Bidding and budget, Position preference, delivery method (advanced), Ad extensions and you can also use advanced setting. Such as: Schedule: Start date, end date, ad scheduling, Ad delivery: Ad rotation, frequency capping, Demographic bidding

Location control:

The ad can be controlled to be viewed within specific geographic area such as Sydney, Melbourne or Brisbane or NSW or Australia wide. Other countries can be also selected depending on the ad requirements.

Cost control:

If you are using Google then you can allocate the budget per month. Or per day as required. The prices are different from keyword to keywords and ranges from 1Cent to 100 dollars per click depending on the competition.

Network control:

With Google the account holder can also select the network and you can select managed placements , or automated placements. The network is the websites that your ad will appear on and it consists of Google search such as Goolgle.com, Google.com.au and so on. Also the network covers a list of search partners and many high traffic websites such as directories, including hot frog, online magazine and other high traffic website such as
about.com
allprivatelinks.com
bizparade.com.au
blueseek.com
digitalpoint.com
doshdosh.com
encyclopedia.com
ezinearticles.com
factoidz.com
gumtree.com.au
hectic.com
leighrss.com
mail.google.com
search.com
searchengineresultpage.info
statcounter.com
sydney100.com
thestudent.com.au
truelocal.com.au
zpages.com.au

Keyword control:

In this section of the ad words you will be able to list all the keywords that you want to list and you can control the status of the keyword by pausing or enabling, there are many columns such as Max. CPC (Maximum cost per click), Clicks Impression, CTR, Avg CPC(cost per click cost average), Cost, Avg Pos, where you can watch the keyword details. You can control the matching of the keyword including exact match or broad match. For exact match your ad will only show for the exact keyword that you have selected. Broad match will select any match to the keyword

Opportunity:

This section is about opportunities such as matched target keywords

Reporting:

The AdWords Report Centre allows you to easily create customised performance reports to help you track and manage multiple facets of your AdWords campaigns

Billing:

This section consist of 3 sub sections such as Billing Summary, Billing preferences, and make payment.

The Billing Summary shows you the billing details such as last payment, Primary Payment Method and Current Balance. Billing Preferences This page is for viewing and managing your billing settings. If you are looking for the place where you revise your daily budget for a campaign, go to 'Campaign Management,' select the campaign and click 'Edit Campaign Settings.

Make Payments:

This section you can make payment instantly and you can choose the method such as Bank transfer (offline) or BPAY.

By Sargon Odisho
Principal of Search Engine Pro