Search Engine Marketing – 5 issues with Search Engine Marketing

The perception that paid search engine advertising is better than organic is well known as paid advertising is guaranteed. But everyone that used paid search engine marketing has experienced many issues that made them seek organic (SEO) services. In this article I will highlight some of these issues in details.

Only 1 search engine is covered by 1 campaign

The most annoying issue is only 1 search engine is covered by 1 advertising campaign and this is will leave other search engines un covered. In order to gain more traffic you will need to cover all the search engines you will need to create a separate account for each search engine. This will involve in applying for an account and provide banking details for belling purposes.
Fake click that comes from non qualified visitors such as your competitors
There is no questioning that there will be many fake click that might comes from competitors therefore you will be paying for fake click that will result in more cash out. The worst part is the time that is spend on such an advertising method with no legitimate visitors and wasting the money twice. Fake clicks are the most serious issues of internet marketing repelling customers from advertising on the search engine.

The cost increases with time

The cost per keyword will vary between different keyword and with time and normally increase with time depending on competition. As time move more people are advertising on the Search Engine and creating more competition therefore the prices will change from time to time depending on season.

Paid click

Paid click may offer you guarantee placement but it will also break your bank. Depending on the number of clicks you may receive you will be charged per click. Competitive keywords may get many clicks some times in the millions of clicks every month and certain keywords may cost allot. This will result in fast cash consumption from your account and when your fund is completely consumed your ad will be freeze up until you make more contribution to your account.

No accuracy in targeting keyword

The most important part of internet marketing is targeting the right keywords if you have selected the wrong keywords for your internet marketing campaign then the whole campaign has gone wrong. When it comes to select the target keyword with paid adverting you only have two options and they are: exact match and broad match. The good think about exact match it will allow you to select the exact key phrase while the broad match key phrase will select any match to the keyword. I have done some testing for keyword laser hair removal and I tried laser hair removal sex and the ad of many companies was still showing. This is useless for someone who is promoting a laser hair removal services. Therefore this is a show stopper and will not work for you. There is more money wasted here.

Finally I say paid search engine marketing is a short term strategy that will break your bank and you need to be very careful with selecting the right keywords.

By Sargon Odisho
Principal of Search Engine Pro